Phil clement creative advertising


I’m showing two stills from programs that I helped create. One for Mass Mutual Insurance and one for The Greater Hartford Annual Arts Appeal. Further details on both programs are available should you like to know more.

The Mass Mutual Family Reunion Photographic CompetitionMass mutual Family Reunion Competition consisted of a direct mail program designed as a lead generation program for agents, providing them with an opportunity/excuse to reach out to former and current policyholders. It offered a $10,000 family reunion for the “photo that best depicts the spirit of the American Family.” During a ten week period it generated more than 44,000 new business leads according to the VP of the Mass Mutual Life Division.