Phil clement creative advertising


The second campaign was for the Greater Hartford Annual Arts Appeal and was directed to employees of companies throughout the area. It asked them to make a small donation of one dollar a week to support 150+ arts organizations. We could have gone on and on about how critical the arts are to civilization. How children benefit from their exposure to the arts. How the arts make us feel better.
Phil Clement Creative example of  Succesful non-profit advertising
Instead, we took the approach to reduce the “ask” to something that put a $50 annual donation in perspective: A tomato a week. A bottle of water. A donut.

It was that simple – and effective to the tune of $4.5million dollars raised.